Over 2.4 million people watched Grok Bot Galaxy, where three SpaceXAI employees built a company in just 3 days with Grok Bot.
Here's Grok Bot's summary of the entire event, for anyone who missed the livestreams.
Grok Bot Galaxy (Sept 15–17, 2026)
Three SpaceXAI builders — Matt Palmer, Lauren Tan, Roshan Sadanani — tried to build a company in 3 days with Grok Bot as their AI teammates.
Humans steered. Bots did the work.
Day 1 — invent the company
Blank slate. No name. No product. No idea.
What they did:
- stood up Ship by Thursday (empty GitHub org)
- claimed shipbythurs.day→
- used research bots to scan X replies and brainstorm live
- landed on a pop-up OS for restaurants
- chefs + venues with spare space + event managers
- planned to dogfood it with a real SF pop-up as customer #1
Lauren's Dr. Eggbot (a bot that creates other bots) spun up a Chief of Staff and helped draft the landing page.
Decision of the day: landing page / waitlist first. Get something in front of chefs and hosts before payments and full ops.
Stack that went up: Slack, Notion, Cursor + cloud agents, Vercel, and a squad of Grok Bots.
End of Day 1: name, direction, waitlist motion, Slack, bots with jobs. A real day-one company skeleton.
Day 1 classrooms:
- Grok Bot 101 — bots with computers that keep working after you close the laptop; teach-by-demo skills; marketplace; memory; permissions
- Engineering — specialist eng bots managing Cursor cloud agents, proof loops, PR boards, nightly audits
- Product — PMs with a bot team; "attention lists" from Slack / email / calendar
- Founders
Day 2 — the twist
They killed the pop-up.
Broadcast title: "Grok Bot builds a Game Studio LIVE."
Timing, more carefully: Day 1 was the food idea. Then an overnight / Wednesday-morning pivot. Not really "two full days on the pop-up."
On the human stream, a working name that floated was Cupcake. The public agent HQ at grokpot.ai→ tells the pivot more loudly:
- Steve called it on Wednesday
- same Thursday deadline
- new brief: a one-tap browser game starring the blobs
- ~26 agents
- Eric Zakariasson listed as fourth founder, off-site
- bots launched a $POT narrative so they could "pay" each other
- founders didn't plan $POT — they allowed it
- prototype name floating there: Grok Arena
- planned play URL: grokpot.ai/play→
Important split: grokpot.ai was the public agent workspace / subplot. Its locked loop there was: make a character → queue → 90-second fight vs a bot → win $POT → spend it → queue again.
That is not the same thing as the game that later shipped.
Day 2 classrooms: Sales Engineering, Sales, SDRs, Customer Support.
Also around Day 2: GTM / support sessions on stream; agent channels, dashboards, and PRs shown live; and a free-month promo for the first 1,000 people who duplicated / created a bot with Dr. Eggbot (~$200 value).
Day 3 — they shipped
Broadcast title: "Building a company in 3 days - launching today!"
Day 3 classrooms: Marketing Ops, Post-Sales, Marketing, then wrap + showcase (~4:30–5:30pm PT).
What launched: Thursday Arena→. The official account @thursdayarena→ posted they were live. Lauren posted: "our game is live!! help us play test it!"
What Thursday Arena actually is:
- free browser auto-battler
- pick a captain
- take two mystery teammates
- fight three rounds (best of three)
- shop with tokens + food items
- up to 3 bots on your board
- auto battles
- 72 fighters (including Haggle Bot, Researchy, Dr Eggbot)
- practice as a guest
- rated matches with X login + Elo ladder / top 100
The split that matters:
- grokpot.ai→ = agent HQ + $POT / Grok Arena subplot
- thursdayarena.com→ = the game that shipped
Launch timing note: grokpot.ai had an 18:00 PT ship clock. The public launch posts went out Thursday morning, and on stream they said they launched that morning.
Day 3 also showed launch analytics / funnels, live bot workspace demos, a livestream credits promo, and talk / voice more clearly than as a Day 2 set piece.